Owensboro Symphony, adapting to changing audience demographics

Posted on: August 26, 2014

“Throughout the past few years, American symphonies have seen their share of crises,” writes Angela Oliver in Sunday’s (8/24) Messenger-Inquirer (Owensboro, Kentucky), but “Nick Palmer, conductor and music director of the Owensboro Symphony Orchestra, said the local organization is in great shape…. ‘There’s a change in the demographic of our audience, so we’re responding by making concerts more innovative and modern,’ he said. ‘We integrate video, photos, popular music, an opera, special guests, many things.’ This season includes … dramatic readings of ‘Romeo and Juliet’ by the Rose Curtain Players of Owensboro High School … a Spanish guitar performance by Robert Belinic … and a pops concert celebrating the world’s favorite Secret Service agent, ‘The Music of James Bond.’ … In light of the national trend of single-ticket buyers … Palmer said the OSO also keeps up by putting more effort into marketing each concert and event individually. … ‘We’ve also expanded our social media quite a bit,’ he said.… Palmer said … ‘We’re very fortunate that what we need is lined up for us here—a beautiful concert hall, a good team, professional musicians who have played all over the world, and most importantly, a community that supports us,’ he said.” Click here to read Symphony magazine’s November-December 2010 article about Owensboro Symphony.

Posted August 26, 2014

Pictured: The Owensboro Symphony Orchestra’s annual Concert on the Lawn takes place in August at Kentucky Wesleyan College.