The Wallace Foundation has just released The Road to Results: Effective Practices for Building Arts Audiences, a wide-ranging new report filled with examples of successful strategies used by museums, opera companies, a theater, and other arts groups to expand their audiences. The Road to Results can serve as a guide to audience-building for all arts groups including orchestras, and can be downloaded for free.
Based on case studies of ten arts organizations that undertook audience-building projects as part of the Wallace Excellence Awards initiative, The Road to Results pinpoints nine practices that successful efforts had in common—from identifying a target group that made sense for the organization to determining what barriers needed to be removed to connect with audiences. A separate infographic summarizes the nine practices on a single page.
Check out The Road to Results here.
Posted November 13, 2014
