“The Utah Symphony and Opera on Monday announced a ticketing promotion aimed at the many skiers who converge on Salt Lake City every winter,” writes Brian Wise on Monday (11/17) at classical radio station WQXR’s news blog. “The two ensembles will jointly offer an ‘après-ski’ discount to anyone showing a recent lift ticket from a Utah ski resort, giving them prime symphony or opera seats for $35. The ski deal, which was made through Visit Salt Lake, amounts to as much as $60 off regular ticket prices…. In August, the Utah Symphony presented a free series of open-air performances in seven of southern Utah’s national parks…. The tour was designed to attract visitors who were already in the parks for hiking or horseback riding. Utah is not alone in taking advantage of its unique environment. Earlier this year, the Colorado Symphony teamed with the state’s marijuana industry for a series of highly-publicized ‘Classically Cannabis’ fundraiser concerts. In September, the Baltimore Symphony took part in a 200th anniversary celebration for the ‘Star-Spangled Banner’ in Baltimore’s Inner Harbor, an event that was broadcast on PBS. And the Niagara Symphony Orchestra in Canada left its usual theater last year to perform—where else—but beside the famous falls.”
Posted November 18, 2014
Pictured left to right: Utah Symphony violinist David Porter, violist Brant Bayless, flutist Mercedes Smith, and cellist John Eckstein
