“The folks at the Louisville Orchestra believe new leadership warrants a new brand. The orchestra has undergone significant changes in the last year,” writes Caitlin Bowling in Friday’s (1/30) Louisville Business First (Kentucky). “Andrew Kipe started as executive director of the Louisville Orchestra in November 2013, and Teddy Abrams assumed the role of music director last September. Since then, the orchestra has introduced a ‘Music Without Borders’ program, in which the orchestra plays in unconventional venues across the city…. The goal is to break the traditional stereotypes.… To reflect the changing face and image of the Louisville Orchestra, the organization hired Bandy Carroll Hellige about seven months ago to create a new logo and a social media plan, said Gary Sloboda, a partner and executive creative director of Bandy Carroll Hellige…. The logo, shown at right, prominently features ‘LO’ for Louisville Orchestra and above it, ‘Teddy Abrams.’ ‘In many ways, he is their rock star,’ [Sloboda] said of Abrams…. ‘Teddy embodies what the new spirit of the new orchestra is about.’ The logo was scheduled to be premiered with a video at the Louisville Orchestra’s performance Friday night…. The video shows a ball bouncing vigorously along with a recording of the Louisville Orchestra performing ‘Carmina Burana’ last October. At the end, the ball bounces into its place in the middle of the ‘O’ in LO.”
A separate article at radio station WFPL (Louisville) outlines the Louisville Orchestra’s 2015-16 season.
Posted February 2, 2015
