New Study from Wallace Foundation: Effective Practices in Building Arts Audiences

Posted on: March 16, 2015

The Wallace Foundation has released two new case studies examining successful audience-building initiatives at performing arts organizations. The releases are part of the Wallace Foundation’s series of studies about what it takes to engage audiences today, and their findings provide evidence-based information about audience-building that can be applied by arts organizations including orchestras.

The two new case studies in the series, available free of charge, are:

Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults

Extending Reach with Technology:  Seattle Opera’s Multi-Pronged Experiment to Deepen Relationships and Reach New Audiences

More information on the studies and the Wallace Foundation can be found at

For Symphony magazine’s coverage of the Wallace Foundation series, click here.

Posted March 16, 2015