“The Woodruff Arts Center held a kumbaya breakfast Wednesday to launch its $100 million ‘Transformation’ campaign. The performing arts and cultural organization also announced it has already raised $61.8 million toward the $100 million goal,” writes Maria Saporta in Wednesday’s (4/1) Atlanta Business Chronicle. “The Woodruff Arts Center brought together all of its board members as well as those of its various divisions—the Alliance Theatre, the High Museum of Art, Arts for Learning and the Atlanta Symphony Orchestra—for the announcement. It is part of a multi-year effort to make the center and its divisions more collaborative, integrated and harmonious…. The campaign is designed to dramatically increase endowments, renovate the Alliance Theatre and Memorial Arts Building, and provide greater access to the arts for families…. [Campaign chair Doug] Hertz said the goal is to raise the $100 million by the end of 2016, but he hopes for a much shorter time frame…. Of the $100 million raised, $56 million will be allocated to the center’s endowment…. Of the $35 million in capital improvements, $20 million is aimed at the transformation of the Alliance Theatre, $1 million will go to the High Museum and $14 million will help improve the overall physical state of the Woodruff Arts Center.”
Posted April 2, 2015
