In Monday’s (8/3) New York Times, Michael Cooper writes that New York City’s Little Orchestra Society “plans to cut the number of performances it gives next season … as it tries to get back on firmer financial footing and reinvent itself to appeal to new generations of concertgoers.… After Dino Anagnost, its music director of more than three decades, died in 2011, gifts from several major donors who had long supported his work began to dry up.… The orchestra has had to evolve as the city’s music scene has changed. Now, even its name is evolving: It has taken to calling itself LOS New York…. Gone will be its older series for children, called Lolli-Pops and Happy Concerts. In their place will be a new series called LOS Kids … aimed at children between 3 and 7…. The orchestra has lowered ticket prices.… The orchestra, which has been trying to raise money and has added five members to its board … is working on long-term survival.… ‘What makes perfect sense is for us to find a strategic partner,’ said William Ohlemeyer, president of the board. ‘Our biggest expense is obviously the venue…. Concert halls are expensive.’ ”
Posted August 5, 2015
