Free, Thursday, November 19, 1:00-2:15pm ET
Looking to engage and grow your audiences? Recent research from the Wallace Foundation reveals nine actions that deliver successful results for arts organizations. Join arts-marketing researcher Bob Harlow in a free webinar for League members on Thursday, November 19 that will unpack best practices and case studies for growing new audiences. Harlow will build on The Road to Results: Effective Practices for Building Audiences, the popular session he presented at the League’s 2015 Conference in Cleveland, as he explores case studies of cultural organizations that are attracting growing numbers of young adults and other demographic groups that have proven challenging to attract—with a special focus on how arts organizations can build relevance with new audiences.
Harlow’s Road to Results session at Conference won rave reviews from participants. If you attended the Conference session, the November 19 webinar will offer new thinking on how to build audiences—and now is the time to encourage your colleagues who weren’t there to dive into effective practices and innovative thinking about audiences. Plus: Harlow will touch on his latest research for the Wallace Foundation, Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences.
The Road to Results webinar takes place on Thursday, November 19 from 1:00-2:15pm ET. Free for League members! Register here.
Posted November 2, 2015
