Looking to engage and grow your audiences? Recent research from the Wallace Foundation reveals nine actions that deliver successful results for arts organizations. Arts-marketing researcher Bob Harlow and League Vice President for Learning and Leadership Development Ken Cole host a free webinar for League members that unpacks best practices and case studies for growing new audiences. Harlow builds on The Road to Results: Effective Practices for Building Audiences, the popular session he presented at the League’s 2015 Conference in Cleveland. He explores case studies of cultural organizations that are attracting growing numbers of young adults and other demographic groups that have proven challenging to attract—with a special focus on how arts organizations can build relevance with new audiences. Plus: Harlow touches on his latest research for the Wallace Foundation, Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences.
View for free! Register here to view the webinar.
Posted December 4, 2015