“The Boston Symphony Orchestra’s standard pre-concert announcement is familiar to theater and movie-goers: Turn your devices off before the concert begins,” writes Nidhi Subbaraman in Monday’s (1/11) Boston Globe. “But for three Fridays in the coming months, the BSO will break tradition and hand out iPads that visitors are invited to refer to during the evening.… The iPads are among the features of ‘Casual Fridays,’ a three-part series designed by the BSO to appeal to this younger crowd.… Tickets start at $25 … and go up to $45…. Television screens in the sections furthest away from the orchestra offer a close-up view of the conductor…. The experience includes a strong educational element.… ‘I think that there is a segment of younger people who just don’t know music as well,’ said Kim Noltemy, the BSO’s chief operating and communications officer. Scores to the music, interviews with the soloists and introductions to the pieces are included in the iPad app…. Performers will speak to the audience about the music between pieces. There will be no intermission, but the evening will include a reception…. Noltemy is keen to see how the pilots with the iPads go.”
Posted January 12, 2016
