Boston Symphony loans customized iPads to concertgoers at some events

Posted on: January 19, 2016

“As part of an effort to draw in a younger audience, the Boston Symphony Orchestra is loaning select patrons iPads loaded with content specific to each performance,” writes Philip Marcelo in Sunday’s (1/18) Associated Press. “They’ll be able to view sheet music for the pieces being played, video interviews with musicians, podcasts about the composers and analysis on the works themselves. They’ll also get a close-up view of the conductor from the musicians’ point of view from video monitors set up in the hall. The storied orchestra … is the first to offer audience members use of customized iPads, according to Kim Noltemy, the group’s chief operating and communications officer…. Other orchestras are also trying to incorporate technology,” among them the Philadelphia Orchestra, Los Angeles Philharmonic, Sacramento Philharmonic and Opera, and Virginia Symphony Orchestra. “Jesse Rosen, president and CEO of the League of American Orchestras … says orchestras are trying to appeal to a new generation’s changing expectations for the concert experience. ‘It’s about enhancing the visual experience of listening to a symphony orchestra,’ he says. ‘It’s also about making the experience more intimate and creating a more visible contact between the performer and the audience, which is something younger audiences really seem to value.’ ”

Posted January 19, 2016