“The Station Resource Group, a 32-year-old nonprofit organization of public broadcasting stations who support each other’s well-being through information sharing and strategizing, has announced a new initiative: Classical Music Rising,” reports Susan Elliott on last Monday’s (3/28) Musical America. “CMR is … focused on the promotion and protection of classical music broadcasting amid today’s changing technologies and demographics.… CMR is being funded by a $400,000, two-year grant from the Mellon Foundation and $100,000 collectively from five founding stations.… SRG’s choice to head this new initiative as managing director is industry veteran Wende Persons.… Persons, who teaches performing arts administration at NYU, has worked in marketing for classical stations WQXR in New York City and WQED in Pittsburgh, with American Public Media, and Universal Classics Group, as senior director of marketing for Deutsche Grammophon, Decca, and Philips. She also has consulted for a number of arts groups.… Said Station Resource Group Co-CEO Tom Thomas, ‘Every week 11 million listeners tune in classical music on public radio, according to audience estimates by The Nielsen Company.… Classical Music Rising is collaborative action that expands that reach and makes our stations more valuable to listeners and communities.’ ”
Posted April 4, 2016
