The Toronto Symphony Orchestra has launched a live-chat service at its website in languages including English, French, and Mandarin. The service, available Monday through Friday from 9 a.m. to 4 p.m., allows users to ask questions and receive support by communicating with members of the orchestra’s Patron Services department. Other recent digital initiatives at the orchestra include a redesigned website, optimized search function, an updated app, and enhanced advertising. The orchestra reports that digital sales currently account for 60 percent of all TSO transactions. Said David Postill, the orchestra’s vice president of marketing, “By providing a more personalized approach for ticket buyers, we keep building meaningful relationships.”
Posted May 11, 2016
