“The Philadelphia Orchestra is reporting an uptick in ticket revenues for the first time in over a decade,” writes Nicholas Beard in Monday’s (5/23) MusicalAmerica.com. “Specifically, 2015-16 earned income revenue was just over $12 million, an increase over last season of 11 percent and a 45 percent increase over 2010-11. Further, it reports a nine percent increase in the number of ‘households purchasing tickets’—an indicator of a growing audience—in the last season, and a 13 percent since 2010-11. The number of tickets sold grew by five percent over last season and nine percent over 2010-11. Board Chair Richard B. Worley said: ‘That the ticket revenues are so strong this year hardly comes as a surprise…. Anyone who has sat in the house … could easily feel the enthusiasm from the audience.’ Orchestra President and CEO Allison Vulgamore noted that the ‘artistry of Yannick Nézet-Séguin and the Philadelphia musicians’ has made the difference, as have the initiatives to bring in younger patrons, through programs like Young Friends, eZseatU, and TeenTix.”
Posted May 24, 2016
Philadelphia Orchestra photo by Jessica Griffin
