Nearly 1,000 orchestra administrators, musicians, trustees, and volunteers gathered in Baltimore for the League’s 71st National Conference this June, and one of the highlights was Taking Out the Guesswork: Using Research to Build Arts Audiences, a session led by marketing and research expert Bob Harlow. Drawing from his Taking Out the Guesswork report published by the Wallace Foundation, Harlow demonstrated how research is helping arts organizations build audiences—with guidance on how to carry it out effectively, even on a small budget. Watch the video in which Harlow delivers his Taking Out the Guesswork presentation at the 2016 conference of Arts Reach, an association of arts professionals; it’s the same presentation he gave to popular acclaim at the League’s 2016 Conference. And check out Wallace Foundation myriad resources about building arts audiences, as well as the PowerPoint for Harlow’s Taking Out the Guesswork session, on the League website.
Posted August 15, 2016