Tacoma Symphony rebrands, changes name

Posted on: October 20, 2016

“Just like Constantinople and Prince, the Tacoma Symphony is changing its name,” writes Rosemary Ponnekanti in Wednesday’s (10/19) News Tribune (Tacoma, Washington). As of October 21, “The 70-year-old orchestra will be known as Symphony Tacoma in a rebranding effort to stand out from the crowd and better reflect its goals.… ‘It’s an exciting time for the symphony,’ said [music] director Sarah Ioannides.… A new logo of swooping maroon and lime curves … partly look like the letters ‘ST,’ partly like the line a conductor’s baton makes.… A new tagline ‘Touch the Sound’ [includes] photos and design to match. It’s the first name change since the professional orchestra began as a community group in 1946. That past-to-present vision also plays out in Saturday’s opening concert,” which features Dvorák’s Symphony No. 9 (“From the New World”); violinist Vadim Gluzman in Arvo Pärt’s Fratres for violin, strings, and percussion and the Glazunov Violin Concerto; and Borodin’s Polovtsian Dances, with the symphony chorus, now called Symphony Tacoma Voices. “Like the orchestra’s new name, it’s a little old, a little new…. ‘It still shows ownership of where we’re from, but allows us to reflect on where we’re going,’ Ioannides says.”

Posted October 20, 2016

Pictured: Sarah Ioannides conducts the Tacoma Symphony, which becomes Symphony Tacoma on October 21. Photo by Dane Gregory Meyer