National Sawdust hires Jed Bernstein as advisor

Posted on: October 21, 2016

Jed Bernstein, former president of the Broadway League trade association and of Lincoln Center for the Performing Arts, “is now an adviser at National Sawdust, the new-music space in Williamsburg, Brooklyn,” writes Michael Cooper in Wednesday’s (10/19) New York Times. “National Sawdust is just beginning its second season … presenting new works and showcasing artists in a cool setting that can be configured like a nightclub or an intimate theater. Mr. Bernstein … will help the organization develop a fund-raising plan and offer advice on marketing and administration. ‘It’s going to be great fun to tackle a problem that I care about a lot, which is the future of an art form like this,’ Mr. Bernstein said of his new part-time role there…. National Sawdust has a $3.9 million annual budget…. The organization is planning to double its annual budget for commissioning new works to $500,000, and is also raising money to support its new publications division and to keep ticket prices to events low enough to attract younger and less-affluent audiences.”

Posted October 21, 2016