Cultivating new audiences and strengthening bonds with current attendees is a top priority for most arts organizations. Even so, many orchestras shy away from research, often citing lack of money, time, or skills. A free webinar by the League of American Orchestras shows how research is helping organizations build audiences, with guidance on how to carry it out effectively—even on small budgets. Led by marketing and research expert Bob Harlow, the Taking Out the Guesswork: Using Research to Build Arts Audiences webinar builds on a guide of the same name published by the Wallace Foundation that demonstrates how research can help you to clear the barriers that prevent potential audiences from attending, discover potential points of engagement, develop more effective promotional materials, and assess progress toward audience-building goals. League members can watch the webinar for free here.
Posted December 5, 2016