As orchestras announce their coming seasons, now is the time think about cultivating new audiences while strengthening bonds with current attendees. A free webinar by the League of American Orchestras, based on studies by the Wallace Foundation, shows how research is helping arts groups build audiences, with guidance on how to carry it out effectively—even on small budgets. Led by marketing and research expert Bob Harlow, the Taking Out the Guesswork: Using Research to Build Arts Audiences webinar builds on an acclaimed guide of the same name published by the Wallace Foundation that demonstrates how research can help arts organizations to discover points of engagement with multiple communities, develop more effective promotional materials, and assess progress toward audience-building goals. League members can watch the webinar and check out Harlow’s PowerPoint presentation for free here. Download the complete Taking Out the Guesswork report for free here.
Posted January 25, 2017