“The Northbrook Symphony Orchestra is trying to win over the tiny fans of tomorrow,” writes Irv Leavitt in Thursday’s (3/2) Northbrook Star (Illinois). Music Director Larry Rapchak “is behind a new promotion: Any ticket-holder can bring his or her grandchildren to the March 5 concert for free….The orchestra will be backed March 5 by Northbrook’s New Tradition Chorus—an award-winning troupe of dozens of barbershop-style singers—for works by Irving Berlin and Jay Giallombardo, who leads the chorus. Also on tap are … Mussorgsky’s take on Russian and Turkish folk music, Ludwig van Beethoven’s ‘Country Dances,’ and …Malcolm Arnold’s ‘Eight English Dances.’ … Free symphony tickets for kids are becoming more common. The Colorado Springs Philharmonic is now in its third season of offering two free kids’ tickets with every paid adult.” The Florida Orchestra “has been running a similar program for its four annual ‘Masterworks Classical’ series performances. ‘Two adult tickets for $15 bucks, and the kids for free,’ … orchestra public relations manager Kelly Smith said…. Big marketing and outreach efforts are common in the business and invigorate orchestras like the Chicago Symphony, but the smaller Northbrook one doesn’t have the staff for such activity, Rapchak said.”
Posted March 2, 2017
