Williamsburg Symphony says rebranding already having positive effect

Posted on: March 13, 2017

“The Williamsburg Symphony launched in 1984 on the backs of volunteers with a simple mission of sharing classical music with children,” writes Seth Birkenmeyer in Saturday’s (3/11) Virginia Gazette (Williamsburg, VA). “Until last April, the group went by a different alias: the Williamsburg Symphonia…. For some, it may seem a subtle change. But the rebranding, which extended to flourishing staff numbers and a greater web presence, meant serious business. ‘It seems like more people are willing to try out the orchestra with the new name,’ executive director Carolyn Keurajian said. Ticket sales for the first two shows of the season surged 32 percent over last year’s figures…. Music Director Janna Hymes said, ‘We’ve grown over the years, artistically, in strides.’ They also play more shows than ever before, with additions such as collaborating with the Virginia Regional Ballet for their December ‘Nutcracker’ performances…. The symphony also actively works with Williamsburg-James City County Public Schools for their annual Side-by-Side concert series…. Members also raise money to purchase instruments for students who cannot afford them…. In January … as a part of Dominion Power’s ArtStars program, the company awarded the symphony a $10,000 grant, which Keurajian said will go towards further helping schools.”

Posted March 13, 2017