Victoria Symphony’s new music director aims to reach millennials

Posted on: April 3, 2017

“The Victoria Symphony’s new conductor hopes to bring ‘the lost generation’ back to classical music,” writes Adrian Chamberlin in Thursday’s (3/30) Times Colonist (Victoria, B.C., Canada). “That would be the millennials—the folk born between 1982 and 2004. Conductor Christian Kluxen knows something about that, being a 35-year-old millennial himself. ‘I want to focus on the lost generation of classical music, which is my generation,’ said Kluxen, whose appointment as the Victoria Symphony’s music director was announced in October.” The Denmark native begins as music director in the 2017-18 season. “Kluxen, who is bearded and exuberant, has a theory about millennials. He thinks being a generation raised in the galeforce of social-media technology blunted the impact classical music had on them—at least compared with their parents and grandparents…. Kluxen said the secret to attracting younger audiences is not just programming, but how concerts are presented…. Victoria Symphony executive director Kathryn Laurin said Kluxen’s plans include adding audio-visual elements.” On Friday, the Victoria Symphony performed a “Tribute to Tania Gala” for outgoing Music Director Tania Miller. Click here to read Symphony magazine’s recent article about millennial audiences.

Posted April 3, 2017

Photo of Christian Kluxen by Darren Stone / Times Colonist