“Enterprise technology might seem to be an unlikely soloist in a world-class symphony orchestra, but all organizations could learn about customer engagement from the New York Philharmonic’s imaginative use of its content management and archiving system,” writes Christ Middleton in Friday’s (4/28) Diginomica.com. “Today, most enterprises measure success in the here and now, while investing in the future and keeping an eye on their legacies, but for the New York Philharmonic … founded in 1842 … the past, present, and future are one and the same thing, thanks to a comprehensive digital archiving strategy.… Its archivists are changing the way people engage with the orchestra in the present, not only providing musicians, scholars, researchers, journalists, and fans dynamic access to a living, breathing entity, but also unparalleled, granular insight into the classical repertoire itself.… Barbara Haws is the orchestra’s chief archivist. She explains … ‘Being a trained archivist, a lot of times we get accused of living in the past. But actually we live very far into the future.… What we’re constantly considering, and what’s important to us, is describing [what we do] and leaving a proper record for people to understand 100 years from now.’ ”
Posted May 3, 2017
