The Austin Symphony in Texas is reporting record-high attendance and ticket sales for the 2016-17 season. Masterworks ticket sales increased by 20 percent; over the past three seasons the orchestra reported an overall 42 percent increase in revenue and a 50 percent increase in tickets sold. ASO Marketing Director Jason Nicholson noted that a majority of ticket-buyers are between 25 and 35 years old. “We forecasted an increase but not the percentages we’ve received,” said Nicholson. “We have tweaked our marketing mix and have been creative in utilizing the newest online technology…. All of these influences combined with the rapid growth of Austin and of course a remarkable orchestra and conductor has been a key factor in our growth.” Peter Bay is the Austin Symphony’s music director, and Anthony Corroa is executive director.
Posted July 14, 2017
