Are you looking for ways to reach new audiences? Be sure to check out the Wallace Foundation’s session from the League’s recent Conference in Detroit. Bold and Informed: Researching Audiences on a Budget is a recently posted video of that session featuring Sara Billmann and Bob Harlow—one of many resources the Wallace Foundation offers to performing arts organizations. The session covered the best low-cost ideas for researching target audiences from arts organizations around the country, and demonstrated how audience research can lead to successful strategies, as part of the Wallace Foundation’s Building Audiences for the Arts initiative. The speakers discussed which proven methods they use to reach elusive Millennials, identify barriers for non-attendees, and understand what current audiences really think about arts organizations.
Watch the video here: And see additional Wallace offerings here:
Posted August 25, 2017
