Emmy award telecast to feature “Audi Orchestra Campaign” commercials

Posted on: September 15, 2017

In sponsoring this year’s Emmy awards show on September 17, “Audi plans to run ‘Audi Orchestra’ commercials with popular TV themes using its cars as instruments,” writes Chris Constantine in Thursday’s (9/14) TheDrive.com. “For its commercials’ theme songs, the automaker is foregoing traditional musical instruments in favor of a petrolhead’s favorite sound, the exhaust note…. Audi released three commercials on Wednesday that will air on national television before the Emmys on Sept. 17. For what’s titled the ‘Audi Orchestra Campaign,’ the automaker chose three influential theme songs that define American culture: The songs from Cheers, Star Trek and The Mary Tyler Moore Show. Alongside a talented human orchestra, Audi completes the ensemble with the racing-bred R8 V10 Plus supercar, 5-cylinder ‘pocket R8’ Audi TT RS, and sporty SQ5 SUV, which act as the leading instruments for each tune…. The SUVs will also transport VIPs including Stephen Colbert to and from the show.”

Posted September 15, 2017