Phoenix Symphony’s CEO on long-term strategic goals, community impact

Posted on: October 23, 2017

“Jim Ward characterizes himself as an atypical symphony CEO,” writes Brianna Bradley in Friday’s (10/20) Phoenix Business Journal (Arizona). He has served as the Phoenix Symphony’s president and CEO since 2012, after “retiring from his former position as senior vice president of LucasFilm and president of LucasArt…. Ward said he adopted his private-sector management style to the nonprofit world…. The Phoenix Symphony currently is implementing a long-term strategic plan [that includes] ways to implement advanced technology, create a stronger frictionless relationship with patrons, enhance programming, and improve content creation and distribution. ‘A new and younger generation definitely consumes media in a completely different way than this art form, which was invented 300 years ago,’ Ward said. The Phoenix Symphony plans to expand its impact in the community by continuing to provide music education and health and wellness programs [in hospitals, homeless shelters, and elsewhere]. ‘Our vision is to be the arts leader in the revitalization of the arts in Arizona,’ he said.… ‘I also believe in having a lot of fun.’ ” The Phoenix Symphony’s health and wellness programs received several Getty Education and Community Investment Grants from the League of American Orchestras between 2012 and 2016.

Posted October 23, 2017