Zukerman on promoting classical music through video-sharing

Posted on: November 29, 2017

Violinist and conductor Pinchas Zukerman, “former maestro of the National Arts Centre Orchestra … has no problem with patrons capturing a few minutes of video on their smartphones during concerts,” writes Lynn Saxberg in last Wednesday’s (11/22) Ottawa Citizen (Canada). “He says it’s not only a way to showcase the musicians, but it also helps educate students and bring classical music to a younger audience. ‘I think it’s great,’ Zukerman said…. ‘It’s marvellous marketing.’ … It’s also an effective teaching tool that he didn’t have when he was developing his technique as an instrumentalist and conductor…. Zukerman heads the Pinchas Zukerman Performance Program [at Manhattan School of Music], where students are always asking if they can record his demonstrations. He permits it, but only for a couple of minutes at a time … ‘because … so much information goes out without explanation.’ … Zukerman says he saw the potential of livestreaming and video-on-demand concerts years ago. ‘I said from the beginning I wanted to have screens on Elgin Street [where Ottawa’s National Arts Centre is located],’ he says…. ‘Let’s show them what’s happening inside. They might get curious and come in.’ ”

Posted November 29, 2017