“As part of its ‘Vision 2020’ campaign to further grow and develop its audience, the Jacksonville Symphony is kicking off the new year by reaching out to Jacksonville’s Beaches,” writes Samantha Logue in Thursday’s (1/11) Ponte Vedra Recorder (Ponte Vedra, FL). “ ‘The Vision 2020 campaign is our effort to substantially put the Symphony on a strong financial footing,’ said Gilchrist Berg, member of the Jacksonville Symphony Board of Directors and co-chair of the campaign…. ‘The Vision 2020 campaign includes reaching out to people of other venues …’ The purpose of the initiative, according to Jacksonville Symphony CEO and President Robert Massey, is to expand the Symphony’s presence throughout the Greater Jacksonville area in keeping with its overall mission.… The Symphony will start off its outreach initiative with its ‘Hooked on Classics’ concert Saturday, Jan. 13 at the Lazzara Performance Hall on the University of North Florida campus…. ‘One thing that we really focus on is accessibility, and we understand that even though there is a large percentage of our patron base that comes from the Beaches, there are also people who may not find it as easy to get to Downtown,’ Massey said.”
Posted January 12, 2018
