“Today the Charleston Symphony Orchestra announced its rebranding, which includes a new logo, visual identity, and website,” writes Connelly Hardaway in Wednesday’s (9/19) Charleston City Paper (S.C.). “The rebranding coincides with the opening of the symphony’s 82nd season, which kicks off this Friday and Saturday…. Unofficially, the CSO is dropping orchestra from its name, to be referred to now simply as Charleston Symphony. In a press release executive director Michael Smith says, ‘We felt that dropping ‘orchestra’ from our name would make us feel a bit less intimidating. Classical music at its heart is for everyone, and we wanted a brand that would match visually the quality of music that we provide to the community. We wanted something outgoing and inclusive’ The symphony hired local independent designer Ivan Lima … to create the new look. Lima said, ‘I wanted to create a brand that would reflect the symphony’s tradition within this city. The color palette comes from the official colors of historic Charleston, and the movement of the logo represents sound as well as the local landscape.’ ”
Posted September 20, 2018
