With the accelerating pace of technological change, the League posts a monthly digest of relevant news and information regarding changes, trends, and developments that may affect the digital media activities that orchestras use. For each monthly digest, the League’s digital media consultants, Michael Bronson and Joe Kluger, draw from a variety of websites and publications to provide excerpts or summaries of articles. (These do not necessarily represent the views of the League.) Among the topics this in the current Digital Media Digest: a new streaming service devoted to classical music, Primephonic, has launched in the United States, the U.K., and the Netherlands; Berlin-based classical music streaming service Idagio has raised more than $11.75 million for its North American expansion; new “Classical Profiles” audio download series aims to create new audiences for classical music; research by the Royal Philharmonic Orchestra suggests that film, television, and computer game soundtracks are the biggest influence introducing children to orchestral music; and yes—that is Yo-Yo Ma playing and talking about Bach on Alexa. As a service of the League, members with questions about the information in this digest or about other digital media topics—e.g., planning, strategy, and production—may contact Michael Bronson at mconbrio@mindspring.com or Joe Kluger at jkluger@artsEmedia.com.
Posted October 4, 2018
