“Leaders of China’s classical music community examined how technology and digital media are changing symphonies, orchestras and the field as a whole at the fourth China Orchestra Administration and Management Forum in Shenzhen … Nov. 10-11,” writes Cheng Yuezhu in Monday’s (11/26) China Daily. “Forum chairman Nie Bing, who’s also director of the Shenzhen Symphony Orchestra … says, … ‘We’ve experimented on WeChat to publicize our orchestra with good results.’ Ningbo Symphony Orchestra’s deputy director, Tong Ming, says the Chinese messaging app has improved publicity…. He cites an article posted on the group’s account about Symphonie Fantastique, with the headline ‘A love story about a fanboy pursuing his goddess.’ … Zurich Chamber Orchestra’s artistic and executive director, Michael Buhler, explained various ways in which his group has been using technology…. Audiences are allowed to take photos and film, and share these on streaming and social media platforms… ‘In one project, we gave them a piece of classical music and asked them to produce a video. And we played the five best videos in the concert. The videos move me to tears every time.’ ”
Posted November 27, 2018
