“In a content-for-air time trade, Philadelphia-based Comcast Corp. is broadcasting some Detroit Symphony Orchestra classical series concerts on its Michigan channel, Xfinity 900,” writes Annalise Frank in Wednesday’s (2/7) Crain’s Detroit Business. “Comcast will show eight concerts from the 2018-19 season…. It brings the DSO’s existing ‘Live from Orchestra Hall’ online series to more than 1 million Comcast cable customers in Michigan. Spokeswoman Michelle Gilbert said, … ‘It’s not that people are not watching TV, it’s just that how they’re consuming their entertainment is changing. If we can provide a gem like a live DSO concert to our customers … it might be an elderly person not going to drive downtown in the snow or a family with kids … there’s a lot of people out there who can still have an appreciation for what the DSO brings.’ … The parties are working to finalize next season’s lineup. ‘This is the DSO’s eighth year distributing live concerts over the web, and we are thrilled to be adding this local cable option to our existing internet options,’ Marc Geelhoed, the DSO’s director of digital initiatives, said…. It also gives the symphony an opportunity to build its fan base outside metro Detroit.”
Posted February 11, 2019
