With the accelerating pace of technological change, the League posts a monthly digest of relevant news and information regarding changes, trends, and developments that may affect the digital media activities that orchestras use. For each monthly digest, the League’s digital media consultants, Michael Bronson and Joe Kluger, draw from a variety of websites and publications to provide excerpts or summaries of articles. (These do not necessarily represent the views of the League.) Among the topics in the new Digital Media Digest: recorded classical music can get lost in streaming apps, which prioritize pop songs, but two new streaming services put classical music in the forefront; the BBC Philharmonic to invite concertgoers to use their phones during concerts for live program notes; millennials reportedly listen to more audio than any other generation; Nielsen counts half-a-trillion music streams in the first six months of 2019. As a service of the League, members with questions about the information in this digest or about other digital media topics—e.g., planning, strategy, and production—may contact Michael Bronson mconbrio@mindspring.com or Joe Kluger at jkluger@artsEmedia.com.
Posted July 24, 2019
