“Some 41 percent of U.S. households say that they subscribe to one or more music streaming services,” writes Brian Wise in Friday’s (8/9) Musical America. “But nearly half (47 percent) say they’re frustrated by the ballooning number of different subscriptions required in order to stream everything and anything they want. Therein lies the challenge and opportunity for Primephonic and Idagio, two streaming services aimed specifically at classical music fans, a group that has been frequently dissatisfied with the offerings on Spotify, Apple Music, Amazon Music, and other large platforms.… The chief selling point for Primephonic and Idagio is their classical-focused search engines. Attempts to locate on Spotify, et al., multi-movement pieces, or works that might be listed under various identifiers (conductor? soloist? orchestra? instrument? title?) are more often than not met with a seemingly random array of ‘songs’ … Idagio and Primephonic have not only sorted out search, but they offer deep catalogs of some two million tracks each, playlists programmed by music experts, and high-resolution audio streams.” Says Idagio founder and CEO Till Janczukowicz, “Our subscribers know: ‘This is the place where I feel that I’m really taken seriously as a classical music aficionado.’ ”
Posted August 13, 2019
