“When you hear a song that moves you, it’s about that moment with that song, not the recording, production and marketing functions that led to that moment happening,” writes Shain Shapiro on Wednesday (9/11) at the World Economic Forum website. “But without these systems and practices, those moments disappear…. If we do not teach, invest and support [music], it disappears…. Music … must be better understood for its capabilities to support, sustain and improve communities around the world. This is happening in cities all over the world. It’s the merging of planning, resource management, resilience and intentionality around music, called music urbanism…. Companies … frequently refer to a place’s quality of life as a core consideration…. Music is a core urban indicator. A nation’s music education system is a wealth generator…. Aside from Nashville and Austin (who have longstanding music policies), two dozen cities are leading the practice of music urbanism. New Orleans launched its NOME initiative, aimed at increasing the value of intellectual property for the city’s musicians…. This is music urbanism’s task: creating competitive advantage for cities who wish to engage…. Music is not a renewable resource. It is dependent on land use, resource allocation and community engagement policies to flourish and be impactful.”
Posted September 13, 2019
