Free League webinar: develop new audiences using Wallace research and case studies

Posted on: March 17, 2020

Looking for ways to build audiences and connect with more communities? The Wallace Foundation has published numerous articles and case studies on audience development through its Building Audiences for the Arts, with more to come. Wallace’s research embraces multiple performing arts genres, including orchestras, chamber music, dance, and more. How can orchestras take advantage of this wealth of audience development information? Learn how to best utilize Wallace resources in the free webinar presented by the League of American Orchestras on Wednesday, March 18, 2020, 1:00 pm to 2:30 pm ET. Rachel Roberts, associate professor of Music Leadership at the Eastman School of Music, will share insights and strategies for how orchestras can best utilize these resources. She’ll explore two case studies: Opera Theatre of Saint Louis’s Opera Tastings events, aimed at exposing new audiences to opera, and Denver Center Theatre Company’s Off-Center, which produces theater experiences designed to attract and retain millennials. Who should attend? Orchestra executive directors, youth orchestra directors, marketing and audience development staff, and anyone seeking to learn how to develop audiences using research from the Wallace Foundation.

Learn more and register for the March 18 webinar here.