Opinion: now is the time to support nonprofits in the community

Posted on: March 18, 2020

“If you are like most people, COVID-19 likely has your head spinning. Companies and organizations are concerned not only from a health care standpoint but also from an economic one,” writes Maria Pierson, CEO of a public relations and marketing agency in Fort Lauderdale that works with several nonprofits, in Monday’s (3/16) Sun Sentinel (South Florida). “Non-profit organizations are particularly vulnerable. Many are scrambling to cancel or postpone major fundraisers and high-profile events in the short term and have the added responsibility of trying to determine what to do about events one or two months now. That means they will face, in some cases, a major budget deficit. Or worse, they lose money on an event that was canceled too late and the venue is still charging them for food that’s been ordered or additional rentals that were brought in. Then there are the facilities that are temporarily closing as a precautionary measure, thereby affecting ticket sales and admissions. Non-profits fill a vital need in our community. The impact of COVID-19 could be devastating to them. That’s why, as a community, it is up to all of us to ask how we can help … our non-profit partners.”