Preliminary feedback on what L.A. audiences are doing with tickets to cancelled events

Posted on: June 16, 2020

“When the Hollywood Bowl canceled its 2020 season for the first time in nearly 100 years, it offered advance ticket holders three options: Receive a full refund, get a credit to a future show or donate the value of the ticket back to the organization,” writes Makeda Easter in Monday’s (6/15) Los Angeles Times. “For canceled Disney Hall shows, 11% of ticket income was donated back to the L.A. Phil [which also operates the Hollywood Bowl]. About 25% was refunded and 64% was converted into a credit for a future show…. Spokeswoman Sophie Jefferies [declined] to provide specifics on [Hollywood Bowl] donations [but] said, ‘We have been overwhelmed with the response from our loyal audience.’ … Through the end of April, 70% of Los Angeles Chamber Orchestra subscribers had donated their tickets, and 30% requested a refund or credit. But among single-ticket holders … 70% requested a refund or credit. More recently, however, 49% of both subscribers and single-ticket holders have donated back to the organization; 26% were refunded and 25% were credited for a future show…. ‘Many more single-ticket patrons are now choosing to donate their tickets,’ … Executive Director Ben Cadwallader said.” Also surveyed were sixteen other L.A. arts groups.