Study: Giving to nonprofits dropped 6 percent in first quarter of 2020

Posted on: June 23, 2020

“Individual giving declined 6 percent in the first quarter of this year compared with last year, a trend that would lead to $25 billion in lost revenue for nonprofits if it continues throughout 2020, according to a new survey,” write Michael Theis and Dan Parks in Monday’s (6/22) Chronicle of Philanthropy. “The first two months of the year were good ones for fundraisers, followed by an 11 percent decline in March compared with March of 2019…. However, there are early signs of a second-quarter rebound…. The results are from the Fundraising Effectiveness Project, which is managed by the Association of Fundraising Professionals. One bright spot that surprised researchers: Donations under $250 rose 6 percent…. Congress voted to allow people who don’t itemize to deduct up to $300 in cash charitable giving for one year only, on their 2020 taxes…. Midlevel gifts ($250 to $999) decreased by 2.2 percent, and large gifts ($1,000 or more) declined by 7.4 percent in the first quarter of 2020…. The number of donors dropped by 5.3 percent. The donor-retention rate … dropped 3 percentage points…. The data analysis is drawn from anonymized information on 2,496 nonprofits in the United States and Canada provided by AFP members.”