Kentucky’s Owensboro Symphony rebrands

Posted on: September 16, 2020

“The Owensboro Symphony is rebranding itself, which includes dropping the word ‘orchestra’ from its name,” writes Bobbie Hayse in Tuesday’s (9/15) Messenger-Inquirer (Owensboro, KY). “It is also redesigning its logo…. ‘Since the addition of Troy Quinn a music director/conductor, we have seen an increase in audience and community engagement,’ Symphony CEO Gwyn Payne said, which meant a new look was in order. Quinn’s contract was extended at the end of August … until the end of the 2025-26 season…. Symphony officials collaborated with community members, audiences, staff, board members, and others [on the rebranding]…. The new logo features a G-clef symbol, bright colors, and a subtle ‘O.’ … The first Owensboro symphony was organized in 1919 by George Vestal, beginning with a group of about 30 players,” and through the years has been known by various names, including the Owensboro Philharmonic Society, the Brescia Strings, and the Brescia-Owensboro Orchestra. In 1966, “the Brescia-Owensboro and Kentucky Wesleyan orchestras [merged]…. The Owensboro Civic Orchestra was incorporated in 1966. The organization’s name was changed in 1968 to the Owensboro Symphony Orchestra…. By 1970, the Youth Orchestra was formed, and the youth program was expanded to include a Cadet Orchestra for younger players.”