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“For some arts organizations, taking their 2020-21 seasons digital is a stopgap to protect their bottom lines and connect with their audiences during the COVID-19 pandemic. For Tucson Symphony Orchestra, it might be a game-changer,” writes Cathalena E. Burch in Wednesday’s (9/24) Arizona Daily Star (Tucson). “The orchestra, which launches its 2020-21 season on Friday, Sept. 25, plans to continue its digital presence long after the coronavirus pandemic is no longer a threat. ‘We are going to stay connected this year, but it’s going to inform us how we can use digital platforms going forward,’ said TSO President and CEO Steven Haines…. ‘I don’t want this to go away after this year.’… The orchestra in August postponed its 2020-21 season, announcing that it planned to create digital programming that would conform with COVID-19 health recommendations. The result was the orchestra’s ‘Up Close’ 2020-21 season, which includes four digital series.… Haines said the orchestra also has begun construction of a mobile stage for its ‘TSO On the Go’ series that will feature small ensemble concerts before limited outdoor audiences…. Still to come: plans to take the TSO’s vast educational outreach programs to the digital realm.”
