Cleveland Orchestra to perform smaller-scale concerts, accessed via new website/smartphone app

Posted on: October 13, 2020

“Next week, musical life as Northeast Ohio knew it gets back to a version of normal as the Cleveland Orchestra and music director Franz Welser-Möst embark on ‘In Focus,’ a revised fall season consisting of videos of new programs at Severance Hall released to patrons here and across the globe,” writes Zachary Lewis in Sunday’s (10/11) Plain Dealer (Cleveland, OH). “The name of the new game is Adella, a dedicated website and smartphone app honoring the orchestra’s founder, Adella Prentiss Hughes. Through that, fans will have access to everything from free content to videos of five subscription concerts and related interviews, chamber music concerts, and program books, one every two weeks starting Thursday through Dec. 10…. The app and a variety of videos and podcasts is free. Higher-level access, however, stems from a season subscription or donation of $300 or more.… Musicians now have to wear masks while performing, remain six feet apart on stage…. Woodwind and brass players, whose instruments produce aerosol, will be used sparingly, and none of the fall programs will employ the Cleveland Orchestra Chorus.” Mark Williams, the orchestra’s chief artistic officer, said, “I don’t think of it as a substitute. It’s just going to be a different experience.”