“Executive Director of Annapolis Symphony Orchestra Edgar Herrera arrives in Annapolis this week,” writes Donovan Conaway in Thursday’s (10/22) Capital Gazette (Annapolis, MD). “While he was hired in May, he has been working 2,381 miles away from his home in Mexico City. Working remotely with Maestro José-Luis Novo, the two have transitioned the ASO into a virtual performance orchestra with a new streaming platform and subscription offering … priced affordably for more families. Q: With you and Maestro José-Luis Novo being Spanish-speaking leaders of ASO, what kind of diversity does that bring to the program? Herrera: … We added Spanish subtitles to the spoken portions of our streaming performances. I was also on Telemundo news broadcast last week, reaching countless Spanish-speaking people in Maryland and around the world…. While you don’t need to be Hispanic to reach that audience, it is an advantage and we are working to connect. Q: How has the launch of the new streaming platform been? Herrera: … We have already seen hundreds of replays of the first concert and received feedback from close to 50% of the audience…. People in Australia, New Zealand, Hong Kong bought tickets for the last performance. That is exciting.”
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