Seattle Chamber Music Society reports positive feedback from virtual summer festival

Posted on: October 29, 2020

“As the pandemic continues and live concerts are all but impossible, classical music organizations have moved their seasons online—with widely varying paywalls and content,” writes Melinda Bargreen in Monday’s (10/26) Seattle Times. “The Seattle Chamber Music Society is releasing findings for its 2020 Virtual Summer Festival, a four-week series of 12 concerts by 41 musicians whose performances were filmed in Seattle and in remote locations. Of the 935 patrons surveyed, with a 36% response rate (25% is typical), the virtual festival rated 8.4 on a scale of 10. It brought in 389 new ticket purchasers (32% of patrons) and 92 first-time donors … and 300 more subscribers than usual—likely because there were no constraints on the size of the concert-hall space (the festival is usually held in Seattle’s 536-seat Nordstrom Recital Hall in Benaroya Hall). First-time donations came in from Canada and U.S. states from California to Massachusetts…. And 99% of respondents said they were ‘very interested’ in subscribing to the virtual Winter Festival series in January…. The concerts were new content…. ‘People took a chance, had a positive experience, and supported us financially,’ Executive Director Connie Cooper notes. ‘We’ll continue to reach out to more new folks.’ ”