To celebrate the 250th anniversary of the birth of Ludwig van Beethoven and raise awareness of classical music, the #GlobalOdetoJoy project is inviting orchestras in the U.S. and Canada to share their most joyful content—and any of their music by Beethoven—by adding the hashtag #globalodetojoy to their YouTube videos. The digital Global Ode to Joy project was conceived by cultural organizations around the world in partnership with and supported by Google Arts & Culture and YouTube. It was inspired by conductor Marin Alsop’s Global Ode to Joy initiative (U.S. partners are Carnegie Hall and the Boston Symphony Orchestra, Cleveland Orchestra, San Francisco Symphony, Baltimore Symphony and the Philadelphia Orchestra). Alsop was to lead the Ninth Symphony with ten orchestras on five continents—alongside new music by artists from each region and with the “Ode to Joy” text translated into the local language. The pandemic forced the cancellation or postponement of concerts, and the digital #GlobalOdeToJoy project was launched to keep the spirit of the original project going. The project’s crowdsourced component invited anyone to submit videos of joyful moments to YouTube, and a compilation of these will be posted on December 17—accompanied by Beethoven’s music. Learn more about the Beethoven project at globalodetojoy.com.
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