On Wednesday, January 13, 2021, the League of American Orchestras will present Coming Back Stronger—Using the Shutdown to Rebuild Audience Loyalty, a webinar that offers practical steps for attracting and retaining loyal audiences during—and after—recent shutdowns. The webinar will be led by Karen Freeman, executive director of research, and Michael L. Mael, founding partner, at Advisory Board for the Arts. Audiences typically don’t return at the same levels as before a downturn or crisis. Once return is safe and performances resume, orchestras can expect—after an initial burst of audience energy—to hit lower audience plateaus than pre-pandemic. How can orchestras avoid that drop-off in 2021 and beyond? What are the critical actions to take now to avoid acceleration of a generational shift away from the performing arts? The 90-minute webinar will help orchestras stem audience decline, with recommendations from other business and nonprofit sectors plus tangible tools to help engage audiences effectively during the pandemic.
Coming Back Stronger—Using the Shutdown to Rebuild Audience Loyalty takes place online on Wednesday, Jan. 13 at 3pm Eastern/12pm Pacific; a recording will be available after the live event. Learn more and register here. Contact League Member Services at member@americanorchestras.org with questions.
