“In an effort to make the process of uploading a video and receiving ad revenue easier, YouTube is rolling out a new tool called ‘Checks’ that tells a creator ahead of time if their video contains copyrighted material and complies with advertising guidelines,” writes Julia Alexander in Wednesday’s (3/17) Verge. “Prior to Checks, creators uploaded their videos to YouTube and hoped everything went off without a hitch. The new feature screens uploads for copyrighted content, which could lead to takedowns or copyright holders claiming ad revenue, and whether the video runs afoul of advertising guideline issues. YouTube’s goal is to effectively cut down on the amount of ‘yellow icons’ creators see next to their video, referring to the yellow dollar signs that suggest ad revenue is being held because of copyright or guideline problems…. If YouTube’s copyright identification system finds a violation … the rights holder’s policy will be automatically applied to the video, according to the company. This could result in either the video being blocked entirely or the rights holders monetizing the video instead…. It’s part of the company’s ongoing efforts to ensure that creators can monetize their videos as quickly and effectively as possible.”
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