Classical musicians hit the TikTok-o-sphere

Posted on: August 16, 2021

Nathan Chan, 27, assistant principal cellist at the Seattle Symphony, shown in photo at New York’s Lincoln Center, posts cello content on his TikTok. Photo: Jiyang Chen

“Spencer Rubin amassed 32.5 million views and 867,000 followers on TikTok for his relatable and comedic videos,” writes Noah Sheidlower in Thursday’s (8/12) New York Post. Rubin, age 17, “is not performing choreographed dances or posting about intimate relationships—he plays the oboe…. He is one of a handful of influencers who have built their platforms around classical music…. ‘One of the main ways to keep classical music alive is to just keep people talking about it, and so if we can do that through social media, I think it’s a great way to get more people involved,’ he [said].… Thanks to content creators including TwoSet Violin—a classical music comedy duo with … 757,200 fans on TikTok—people have gravitated toward the genre…. Nathan Chan, 27, assistant principal cellist at the Seattle Symphony, posts ‘warm, exciting, relatable’ cello content on his TikTok.… For Chan, social media is a way to explore his personal creative side and help more … people discover classical music during its ‘renaissance era.’ ” Included is Rebecca Young, associate principal violist with the New York Philharmonic, who makes TikTok “videos with fellow orchestra members and her daughter, such as Prokofiev’s ‘Peter and the Wolf’ in under one minute.”