“You might not think TikTok lends itself to the best of classical music and opera,” writes Erica Jeal in Friday’s (11/12) Guardian (U.K.). “But TikTok does have something to offer…. [At] the London Philharmonic, … digital creative Greg Felton has been posting TikToks on the orchestra’s account since January. He tells me he has been pleasantly surprised by the amount of engagement it has generated [including] informed chats about, say, woodwind technique…. The violinists Esther Abrami and Anastasiia Mazurok … make social media part of their brand…. The organist Anna Lapwood and violinist Ray Chen post regularly, … and I am here with my violin case open if Hilary Hahn wants to follow up on the mini-lesson she posted just a couple of weeks ago…. There’s a world of tips, in-jokes, work-avoidance ideas and musical Squid Game memes here for you…. The two kings of this, on TikTok and elsewhere, are Brett Yang and Eddy Chen of Twosetviolin, two nerdy twentysomething violinists who gave up steady jobs in Australian orchestras to make a living as a niche comedy duo. Thanks to a running joke in their TikToks, I can now play the violin hook from Britney Spears’ Toxic.”
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